Data Cabling Standards

Gordie Sargent/ October 7, 2017/ Data transfering

Data cabling services is one of the most important aspects of building services. The communication within the building is only possible if data cables are installed as per certain standards. The ISO and IEEE standards are followed by building services as they are the ones defining the services. From data center to various points these standards are the ones that are to be followed. The standards not only raise the bar but also allow smooth flow of data throughout the facility. These standards are also referred to as subsystems. Following these subsystems will lead to an efficient flow of data and will also allow the facility to maintain the structure. Not following the subsystems mean that the overall issues will be faced in the long run. The subsystems make the troubleshooting easy and to the point. By using state of the art equipment it is possible to mark the exact cause of the problem. On the other hand, the data cabling services standards are being added with the passage of time. The latest standards have been published by IEEE in 2015. TIA and CENELEC are the other authorities allowing the companies to erect the cables efficiently. There are a few subsystems which are followed for cable erection are:


The standard was launched in 1991 and since then it has been repeatedly revised. The revisions have been assigned alphabets. The latest revision has been named as D and it is still implemented in 2017. It is mainly related to commercial erection of cables and their working. Meeting this standard is very important as alternatively, it can cause issues and problems. The best part of this cabling system is that it requires complete testing phase to be completed before the installation goes live. The erection is performed like a sole and separate project which leads to the results which make communication flow easy. The ANSI and TIA representatives also visit the facility if called to ensure that the work is done as per requirements.

Cable certification

Mainly the copper cables are the ones related to this certification. It leads to the results which determine whether or not the erection is done as per standards. The means of cable erection are also tested completely. A specialized kit is used in this regard which returns the result as 0 or 1. In other words, these are called a pass or fail respectively. It is up to the erection company to hire engineers to test the networking and its performance. In case of any problem, it needs to be fixed before the network is up.

Continuity testing

It is one of the most important testings’ which is done to so that the data flow is monitored. Flawless data flow is very important so that the communication is never hampered. Again specialized device is used to test the network. The device also follows certain testing standards. These devices are the also developed by TIA and thoroughly tested. Depending upon the network there are certain testers which are complex and vice versa.

4 Digital-advertising Trend In 2015

Hamish Russell/ August 9, 2015/ Marketing

Marketers often consider content to be digital currency. We have seen how it is rapidly changing under the influence of new media and social networks, shaped to be as useful and as fitting to the user as possible. So what are the most noteworthy trends of content marketing in 2015?

Native storytelling

BuzzFeed is the platform, which introduced the concept of Native Advertising and the revealed its full potential with the world. This type of advertising is considered as part of the review sites, takes into account the area and does not cause rejection of the audience; it is ‘woven’ into the mainstream content and matches it to the format and content. BuzzFeed itself describes its role in this process of advertising as an ‘aid to other companies in the creation of authentic history’. The method is widely used by savvy marketing businesses, such as Gravitate or HTP Digital, a prosperous UK-based b2b digital marketing company, famous for its savvy content approaches.

Smart branded content based on programmatic advertising

According to a 2015 Digital Media Predictions report, an equal to storytelling power is Programmatic Advertising, which represents a combination of content, targeting and data.

Programmatic advertising is all about processing user information such as gender, age, location, weather, time of day and generating a laser-precise advertising message. Thus, branded content becomes a chameleon that changes its appearance depending on who is looking at it. Control information such as dynamic advertising allows to tell the fascinating story of the brand and stay highly personalised. It is a strategy that sets a strong link between data and content, minimising marketing costs and increasing relevance. (more…)